Platinum Cannabis Strain Digital artwork
Working in the cannabis industry came with some challenges depending on the state. Since each state has its own set of rules and regulations when promoting cannabis products, I had to think of a creative way that would attract consumers to our product while staying well within the compliance of the different states we operated in. The following images are examples of the assets I built that were utilized through various cross promotional platforms. From social media, in-store digital screens, and even print material for different cannabis events.
With certain limitations of what the company was and wasn't allowed to show depending on the states regulations lead me to create this fun way of showcasing the various strains (flavors) we offered.
When launching into a new state, I had a lot of fun with what I called "kaiju carts" - think Godzilla - creating images where our products are larger than life, set in iconic areas of each state.
Designing for the various holidays throughout the year was always a fun task. Still following the compliance and regulations of the various states it did limit how we could show the products, but the differing holidays helped showcase the carts in a new and fun way.