Platinum Cannabis “Piña De Los Muertos” Gummy packaging
Inspired by heritage and tradition, this seasonal themed packaging design centers around the colorful aesthetic of a Mexican sugar skull. Traditionally placed on “ofrendas” during dia de los muertos as decoration along with marigold flowers, candles and your dearly departeds favorite treats.
The final packaging design printed with metallic and gloss features found in market.
I started the project by sketching out an initial concept idea inspired by "La Catrina"
From the original concept I moved onto creating a more simplified vector illustration using Adobe Illustrator.
Final approved packaging and illustration design.
3D render I created using Adobe Dimension for marketing purposes. Product featured in January 2021 issue of Marijuana Venture.